James Simms Appointed to New Position
Foundation Director James Simms was recently named executive vice president of DSD (direct store distribution) sales operations for Flowers Foods & Subsidiaries. In this newly created role, Simms reports to Heeth Varnedoe, president and chief operating officer. “James brings extensive sales experience and insight into the ever-evolving CPG market to the Flowers team,” said Varnedoe. […]